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The Science of What Makes People Care
The authors of this article delve into the science behind what makes people care. They’ve identified five principles that are supported by research from a range of academic disciplines. Collectively, these rules offer a framework for building and assessing your communication strategy and designing efforts more likely to result in belief and behavior change.
External Link
https://ssir.org/articles/entry/the_science_of_what_makes_people_care#
Materials
Related Topics
- Evidence Based Practice
- Other
- RCO Capacity Building