The authors of this article delve into the science behind what makes people care. They’ve identified five principles that are supported by research from a range of academic disciplines. Collectively, these rules offer a framework for building and assessing your communication strategy and designing efforts more likely to result in belief and behavior change.
Funding for this initiative was made possible by grant no. 1H79TI083022 from SAMHSA. The views expressed in written conference materials or publications and by speakers and moderators do not necessarily reflect the official policies of the Department of Health and Human Services; nor does mention of trade names, commercial practices, or organizations imply endorsement by the U.S. Government.